Coach Pre-Fall ’19 to Show in Shanghai

Today Coach announced that their Pre-Fall 2019 show is moving to Shanghai. The designer chose Shanghai because of the youthful energy and vibrancy, in hopes of joining the similar “bright lights, big city” attitudes that both New York and Shanghai share with each other.

Features include specially designed accessories, ready-to-wear and sneakers created by Stuart Vevers, creative director of the label, with Chinese cultural icon collaborations. “Staging our Pre-Fall show in Shanghai is a big moment for Coach and for me personally,” Vevers said in a statement. “I’m most looking forward to taking the spirit of the new Coach and the attitude and energy of New York to Shanghai to connect in an exciting and memorable way.”

CEO and president of Coach Joshua Schulman shares a similar sentiment, saying, “As we celebrate 15 years in the market, we look forward to building an even closer connection between Coach and our fans in China.”

Coach’s Pre Fall 2019 runway show will be held on December 8th and take place on Shanghai’s popular waterfront The Bund.