Check Out the Ulysse Nardin Pop-Up

Swiss watchmaking pioneer Ulysse Nardin opened an exclusive pop-up shop at Watches of Switzerland in SoHo. The presented experience is a chance to get up and close with premier watchmaking. Guests are immersed in the Nardin world with special editions on display including the $310,000 platinum Marina Mega Yacht timepiece. Lea Motion software is also debuting a VR experience to enable visitors to explore the interworkings of the Freak X watch in the temporary space.


The Ulysse Nardin pop-up shop is open now through September at 60 Greene St, NY 10012.