Calvin Klein Takes on the Super Bowl Ad
There are usually three things people talk about the day after the Super Bowl. First—well…the game. Second—the half time performance (last year Madonna, this year Beyoncé). Third—the ads. On Monday, Feb 4th, there’ll be talk of a :30 spot for Calvin Klein Concept Underwear—the brand’s very first foray into the highest echelon of American television advertising. The mostly denuded commercial depicts model personal trainer-cum-model Matthew Terry as the iconic archetype in a modern “man versus machine” creative inspired by the sleek 360º seamless technology construction of the new men’s Calvin Klein Concept line. Shot in New York City, the campaign video was conceived and directed by consulting creative director Fabien Baron of Baron + Baron, working with Calvin Klein’s in-house global marketing and advertising agency. The print component (seen above) was shot by Steven Klein. The commercial will air towards the end of the first quarter of the game. Of course, if you can’t wait till then, just click right on through…
The new Calvin Klein Concept underwear line is currently available for purchase in the U.S. on calvinklein.com and at the Calvin Klein Underwear stores in Soho and Georgetown, as well as select retailers around the country. The product begins arriving in store at other fine retailers around the world and throughout the global network of Calvin Klein Underwear stores the first week of February.
Related: Calvin Klein Bold Limited Edition