Tommy Hilfiger Spring 2013, Estelle & What’s Your Thing?
Tommy Hilfiger’s done a really good job at keeping a strong, consistent theme in their advertising campaigns—basically a family portrait with a melting pot of beautiful people in all American locations. They affectionally refer to the filial cast as simply, “The Hilfigers,” and the next chapter has just been released, bringing to life the striped, sea-faring theme of the Spring 2013 collection. Says Mr. Hilfiger—“Classic nautical influences were some of the earliest inspirations I incorporated into my designs, so this campaign is very exciting for me. I love the boating life, and this season The Hilfigers are setting sail like only they know how, with all the adventurous spirit and youthful irreverence we’ve come to love and expect. There’s no better setting to highlight the nautical inspirations, red, white and blue color palette, and heritage prep details of the Spring 2013 Runway Collections.” We agree. They’ve also issued a brief video component set to the tune of Estelle’s, “Do Your Thing,” (can this be a Super Bowl ad, please?) and when Tommy Hilfiger Twitter followers answer the question, “What’s your thing for 2013?” with the hashtag #doyourthing, they will receive a free download of Estelle’s featured track, “Do My Thing.” Free music…beautiful people on boats…stripes….Check the video after the jump and then go tweet your thing!
Related: Tommy Hilfiger Spring 2013
