Something Old, Something New, Burberry Launches Ad Campaign Under Single Name Line
Burberry brings its Autumn/Winter 2016 men’s collection—titled Something Old, Something New, Something Borrowed, Something Blue—to life with a new marketing campaign. The release combines the talents of artist Luke Edward Hall and famed photographer Mario Testino, with modeling by one of the British house’s favorite faces, Callum Turner, and spotlights the brand’s new eponymous line, Burberry, which replaces former editions of Brit, London, and Prorsum. Hall’s illustrations for the series highlight the bright colors and classic shapes of the attire, offering a playful take on familar phrase. Paired with Testino’s penchant for classic portraiture, the combination of the two reflects the collection’s mix of modernity and tradition, i.e. the layering of a track jacket underneath Burberry’s signature trench.