Troye Sivan Fronts Glossier Play’s Colorful Campaign
After weeks of mystery, Glossier introduced its newest product line with Glossier Play. The latest offering from the cult beauty giant is color cosmetics, highlighted by a prismatic campaign shot by Charlotte Wales and starring queer pop singer Troye Sivan. Last year, Sivan (who’s currently on a global tour in support of his latest album, 2018’s widely acclaimed Bloom) was cast in a major Valentino campaign, but this marks the first time the singer has been featured in a beauty campaign. The image series also stars dancer Donté Colley, who’s amassed a large and loyal following for the motivational dances he posts on Instagram. While Glossier has yet to launch an official grooming line (hims is a good alternate and Chanel recently launched its first cosmetics range for men so there are options), this newest campaign continues the conversation for the ever-growing Boy Beauty movement.
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@glossierplay x @glossier campaign is here! I love a brand that speaks to us about embracing our own individuality, uniqueness and authenticity. Thank you for having me. Something super different 💙 Photographer + Director: Charlotte Wales @charlottemwales Makeup: Jen Myles @jenmyles Hair: Jawara @jawaraw Styling: Charlotte Collet @charlottecolletcollet