The Goth Magazine That Inspired Acne’s SS20 Collection

Acne Studios‘ Spring/Summer 2020 collection is inspired by the cult goth magazine Propaganda. Founded in 1982, the American publication long-explored the subculture’s influences in culture, including fashion, sexuality, music, and art, before it ceased publication in 2002. The founder Fred H. Berger, in fact, was also a photographer who highly influenced the industry by using androgynous male models.  For SS20, the Swedish designer is reviving the legacy of publication with a capsule collection featuring its distinguished magazine covers, typography, and other images screen-printed on a selection of ready-to-wear and accessories. The collection evokes feels of the underground clubbing scenes similar to that steadily growing in Eastern Europe as rave music makes it into abandoned warehouses and rundown factories. The perfect rave uniform also includes a belt and a pair of sunglasses with typographic phrases and a series of silk scarves for an extra polished touch.


The Acne Studios x Propaganda Spring/Summer 2020 capsule collection will be available in all Acne Studios stores and online.


Acne Studios Propaganda