Tag Archives: Herno

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HERNO LAMINAR “SARTORIAL ENGINEERING” is Outerwear at its Peak

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For over 70 years, Herno has been committed to researching and developing new materials by applying state-of-the-art technology to traditional fabrics. With the forthcoming release of the HERNO LAMINAR “SARTORIAL ENGINEERING” line, the Italian outerwear label remains as on the pulse as ever before.

 

The “SARTORIAL ENGINEERING” collection updates the core design by fusing new DNA into classic pieces. A standout is the brand’s signature Laminar jacket, which has been redone in a new technical fabric that is waterproof, windproof, and breathable, positioning it as the ideal garment to handle any extreme climate. But that’s not immediately apparent based on the jacket’s appearance — its simplistic and functional look makes a statement that the best design is strongest when understated. A classic overcoat streamlined with athletic cues, including zippers made from polyurethane film, the new piece is a refreshingly practical piece that can be easily incorporated into everyday wear. Additionally, an ongoing collaboration with Gore-Tex, one of the leading material manufacturers specializing in insulating fabrics, yields further opportunities for material excellence.

 

Learn more about HERNO LAMINAR “SARTORIAL ENGINEERING” online now.

 

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The Best Performancewear to Tackle the Rain

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Spring rain is a downer made only worse by drab and frumpy outerwear — we’ve rounded up some of the best performancewear to keep you fresh and dry ahead of summer.
1

Zegna Nylon Bomber Jacket

This striped bomber adds subtle yet striking detail to the classic outerwear piece.

$2250, available at Zegna.us.

 

2

Herno Laminar

A classic black raincoat is just that: classic. May as well get one that’s built to last.

$1095, available at Farfetch.com.

3

Y-3 AOP Packable Jacket

For more of a streetwear edge, try this soft-branded Y-3 number.

$666, available at Farfetch.com.

 

5

BOSS Packable Windbreaker with Camouflage Print and Color-Block Insert

An attractive and sophisticated print elevates this packable windbreaker.

$398, available at HugoBoss.com.

 

4

Hunter Original Waterproof Vinyl Windcheater

Hunter remains a quintessential presence at music festivals — this light rain jacket is the perfect option for sudden storms during peak festival hours.

$88, available at Hunterboots.com.

 

Herno - In Flumine est Vita - 70 anniversary book - Ph. Giovanni Gastel

Herno Celebrates its Legacy With Lush New Book

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Herno - In Flumine est Vita - 70 anniversary book - Cover Book
Image: Courtesy of Herno.

Herno is releasing an intimate look at their 70 year history with In Flumine Est Vita, allowing us a close look at the company from the very beginning, which began the shores of Lesa and the Arno Valley in Italy, when Giuseppe Marenzi made the very first raincoats that would become the anchor of the global fashion presence.

By offering classic cuts and a commitment to luxury craftsmanship in its outdoor clothing, the book chronicles the unique history of the innovative designer with archival and contemporary images (shot by Giovanni Gastel and Asako Narahashi.) The title of the book references a 50’s label of theirs during an “imper” movement, and the presence of water and environment is a significant theme as it is in the company because, frankly, without rain there’d be no raincoats.

Additionally, Herno was one of the first Italian designers to enter the Japanese market. As part of the commemoration, the book will debut along with the reveal of the newest milestone renovation of the designer’s flagship store in Tokyo. This occasion will be accompanied by art, artists, and more as audiences around the world look back through the years of Herno.

In Flumine Est Vita will be available in Herno stores and booksellers on October 20th.

Herno - In Flumine est Vita - 70 anniversary book - Mr Claudio Marenzi - 3Herno - In Flumine est Vita - 70 anniversary book - Ph. Giovanni Gastel

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Herno Opens First United States Store

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Herno SoHo
Image: Herno.

A beechwood bookshelf, a spread of contemporary art publications, and vintage photographs—Herno tells a true Italian story at its first ever store in the United States, residing within New York’s SoHo district.

Herno SoHo
Image: Herno.

The 1,350 square foot store offers a multi-sensory experience, featuring a combination of textures—stone, wood, fabric, leather—alongside its signature steel hooks, which display an exquisite collection of apparel. Located on Greene Street, the space focuses on greenery and nature with its use of water displays, potted plants, and minimalist fireplace structures. Together, with its scattered statement pieces, the store stands for the Italian brand’s elegant style and its translation of tradition into contemporary aesthetics.

Herno is open now at 96 Greene Street, New York, NY 10012.

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Herno and Pierre-Louis Mascia Announce Capsule Collection

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HernoImage: Herno.

Since 1948, Herno has consistently presented quality wear for a plethora of markets. Now, funneling efforts into a new creative venture, Herno partners with French graphic designer Pierre-Louis Mascia to bring a capsule collection of fascinating construction.

Comprised of both jackets and coats, the collection places a heavy focus on structure and showcases a stunningly visual representation of life as a modern man. With one jacket, for instance, a smattering of seemingly unrelated fabrics completely tie together a look of homegrown, cold-country-winter feel. In opposition, another jacket is splashed with ferocious animal prints and bright colors more suitable to walk the wild streets of Manhattan. Included with a demure black trench, knitted hoodie, and silk souvenir jacket, among others, the collection is a hodgepodge of eye-catching intrigue no matter the man in question, proving good design can visualize any walk of life.