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Theory Autumn/Winter 2017 Campaign

Image: Theory. Drawing attention to the collection’s bold take on contemporary fashion, Theory launches its Autumn/Winter 2017 campaign, featuring models Xavier Buestel, Valentine Rontez, and Janis Ancens. Shot by photographer Erik Torstensson, the campaign employs strong shapes and daring silhouettes to cleverly play with stark contrasts and gentle lighting. Placed against pink and red backdrops, the […]

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Go Behind the Scenes of FRAME x Ben Gorham’s Capsule Collection

[slider_pro id=”112″] Images: FRAME x Ben Gorham. Heritage denim purveyor FRAME has made a name for itself in straddling two distinct realms—American-made product and a European sense of style. Reworking this best-of-both-worlds mentality into a more condensed and refocused vision, the young brand partners with aromatic savant Ben Gorham, of Byredo fame, to bring his first ever ready-to-wear collection to life. […]

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FRAME’s Flagship Hits Los Angeles

Image: FRAME. Premium denim maker FRAME opens its Los Angeles store on Melrose Place, reflecting the brand’s celebrity attraction and minimal approach to fashion. Founders Jens Grede and Erik Torstensson focused on the their European and Californian influences, developing the interiors of the brick and mortar with a design sensibility that emphasized oversized windows, warm touches of redwood, and a fireplace that […]

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Matt Dillon, the First Male Face of FRAME Denim

Image: FRAME Denim. Image: FRAME Denim. Image: FRAME Denim. Having launched its first men’s collection in 2014, FRAME Denim has since garnered colossal male devotees like Kanye West, Paul McCartney, and Jamie Dornan. This summer, the quintessentially London-Los Angeles lifestyle label presents its first men’s campaign, featuring the painfully cool Hollywood man Matt Dillon. Co-founders […]