Puma Unveils New Sportstyle Campaign

Puma Run the StreetsImage: Puma.

Puma ignites the sportswear game once again with its recently launched Run the Streets campaign. Joining a roster of superstar partners, including the long-running collab with music-icon Rihanna, the new images showcase rap it-boy The Weeknd and his streetwise savvy, a natural swagger that is inherited by his accompanying running shoes, a powerful indication of expressive individuality. The campaign’s accompanying collection is built on the backbone of the IGNITE evoKNIT shoe – pictured on the Weeknd and an envious combination of Puma’s running technology and streetwear leanings.

Puma’s Run the Streets collection will be available online November 10, 2016. The IGNITE evoKNIT shoes are available online now.