Parmigiani Fleurier and Luisa Via Roma Celebrate New Partnership with Exclusive Collaboration


One for the ages: luxury Swiss watchmakers Parmigiani Fleurier and legendary Italian boutique Luisa Via Roma celebrate a new partnership with an exclusive collaboration. Started in 1996 and headquartered in Fleurier, Switzerland, Parmigiani Fleurier produces hand-crafted watches in limited numbers. High-end retailer Luisa Via Roma has roots even further back (approx. 1930), and has evolved from brick-and-mortar to one of today’s hottest online stores. To celebrate Parmigiani Fleurier becoming the primary watchmaking partner for LVR, the brand has reinterpreted its Tonda Métro collection in a special edition, reflecting the exclusive luxury of the Florentine retailer. Two pairs of watches feature chevron braiding to produce a pattern of Luisa Via Roma’s triangle emblem, and the men’s is specially dressed in deep tones of dark blue and black. With such expertise behind these pieces, would you expect anything less than the best in quality and aesthetics?

Priced at a whopping $16,496, Tonda Métro for Luisa Via Roma watch is now available for purchase online.

Image courtesy of Parmigiani Fleurier.