Mahershala Ali Stars in New Emernegildo Zegna Campaign

In a compelling new campaign, Ermenegildo Zegna deconstructs ideas of toxic masculinity to determine #WhatMakesAMan. Starring Academy Award-winning actor Mahershala Ali and artist Nicholas Tse, the new image series is an intimate invitation to discuss and unpack the antiquated and potentially harmful ideas of traditional masculinity.


“This campaign is a platform for discussion – and perhaps some provocation. We recognize that it takes courage to express a new type of masculinity – a masculinity that is, perhaps, different from the idealized versions of masculinity that have existed for so long,” the Italian designer said in a statement. “We believe courage is an essential part of masculinity today. The courage to shatter conventions, but also the courage to embrace risks, accepting that failure may be the result.”


Check out videos from the campaign below now.