LVMH is Manufacturing Hand Sanitizer in France

As more countries continue to combat the spread of COVID-19, private brands are stepping in to help. In France, LVMH, the luxury conglomerate which houses brands including Dior, Guerlain, and Givenchy, announced that it will manufacture hand sanitizer in its factories. With cases in the country reaching over 4000, LVMH will deliver the hand sanitizer to 39 hospitals that assist and treat 8 million patients annually. While handwashing with soap and water is still being touted as the preferred and most effective method of hygiene, hand sanitizer with 60% alcohol is another necessary resource for dealing with the ongoing pandemic. When basic resources become scarce, the very meaning of luxury is challenged. It’s good to see brands with the capabilities intervening to help where they can.