Les Parfums Louis Vuitton is the Label’s First Men’s Fragrance

Image: Louis Vuitton.

Despite its extensive history and influence on design way beyond fashion, Louis Vuitton has never released a solo men’s fragrance. That is until now — on May 31, the brand launches Les Parfums, a landmark that mark the French label’s first venture into men’s scents. The eclectic collection of 5 scents –L’Immensité, Nouveau Monde, Orage, Sur La Route, and Au Hasard — feature minimal bottles, designed by groundbreaking designer Marc Newson, that represent the start of a new chapter. Concocted by perfume veteran Jacques Cavallier Belletrud, each fragrance carries a rich and earthy scent, and can be refilled at select Louis Vuitton stores. Welcome to the fragrance club, @Louis!

Les Parfums Louis Vuitton will be available in stores and online on May 31.