Kenzo x H&M Release Collaborative Campaign

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Image: Kenzo x H&M.

French fashion label Kenzo and global retailer H&M release a playfully vibrant campaign to supplement their new collaborative collection of animalistic desire. Highlighting the vibrant prints, patterns, and every layered piece in between, the images are a vibrant reproduction of discombobulated visual appeal. Cut from film strips and dyed the buoyant hallmark colors of Kenzo, the campaign stars Chance the Rapper, hip-hop performer Xiuhtezcatl Martinez, and musician Ryuichi Sakamoto, among others, who each embrace the line’s primal tendencies in this advertising effort of reworked nostalgia. Included with the campaign images are ESSENTIAL HOMME-exclusive behind the scenes looks at the intensive creative process and barebones beginnings of the masterfully bold prints.