HUGO x Liam Payne Pop-Up Opens in Miami

After promoting his capsule collection with HUGO in Berlin earlier this summer, Liam Payne hit Miami to open a pop-up shop in the city’s Aventura Mall. Payne is the newest global ambassador for the brand and is slated to star in a series of campaigns in addition to collaborating on exclusive collections. In addition to opening the temporary space, Payne sat with Y100 Miami host Enrique Santos to discuss the inspiration behind the collection and his future with the designer. The collection — which includes t-shirts, hats, fanny packs, and more — is influenced by Payne’s personal sporty style and fused with the sleek tailoring and panache of the German fashion label.


The HUGO x Liam Payne pop-up is open now at 19501 Biscayne Blvd, FL 33180. Take a look at some of the pictures of the new store in the gallery above.