H&M Taps the Weeknd for Spring Icons Series
Image: H&M.
Unifying fashion’s intimate relationship with music, H&M announces its Spring Icons collaboration with R&B megastar The Weeknd, with a filmic campaign shot in Downtown Los Angeles. The singer, who is no stranger to fashion collaborations, such as his recent Puma collection, lends his effortless, underground style to H&M’s designs, creating a collection that offers wearability and utility with restrained edge. A light gold bomber with ribbed hems and a classic biker pleather jacket lead the line, standing beside sleek black blazers and a mandarin collar shirt available in cream. Essential items include oversized t-shirts in earthy tones, and black and olive hoodies, offering a relaxed, downplayed streetstyle. “Every piece is both effortless and fresh,” says the singer. “Which is just how menswear should be.”
Representing the artist’s circle of friends, The Weekdn’s signature XO is featured across the collection as an embellished breast pocket and in an enlarged form.
The H&M Spring Icons collection is available in all stores stocking menswear and online now.
Image: H&M.
Image: H&M.
Image: H&M.
Image: H&M.
Image: H&M.
Image: H&M.
