Higher Standards Joins NOUS in Paris
New York-based cannabis brand Higher Standards (sold at Chelsea Market) is expanding its influence and coming to Paris, where it will be sold at the NOUS concept-store. The shop-in-shop will be open for the holidays at the store as one of the first cannabis brands to enter the European market.
NOUS, staffed by ex-Collette workers, is a modish store that highlights the latest trends. “Higher Standards is an ideal partner for NOUS because we share a passion for innovation and an immersive shopping experience,” said Sylvain Brondel, Art & Lifestyle Leader for NOUS in a statement. The brand will bring over luxury smoking accessories from Marley Natural, PAX, Storz & Bickel, and LEVO as well as pieces from lifestyle brands like Jonathan Adler and Malin + Goetz. Higher Standards manages to gracefully exist at the crossroads of luxury lifestyle infused with cannabis products that eliminate the stigma associated with the plant.