Vivienne Westwood’s SS/20 Campaign is a Call to Climate Action
Long a matriarch of punk and outspoken climate activist, Vivienne Westwood has unveiled its latest campaign, “No Man’s Land,” in the fight against climate change. For Spring/Summer 2020, the designer is calling out Rot$, aka “Rotten Financial System,” as the cause of all problems and amplifying the need for immediate change for the sake of the planet.
“Real Wealth is land + human cleverness,” the brand said in a statement. “What nature provides should not be privately owned: it belongs to no man. ‘No Man’s Land‘ is our future.” The campaign also links to Climate Revolution, the label’s channel committed to educating about climate change.
Shot by Hugo Comte and styled by Sabina Schreder, the graphic campaign is a dynamic and punk series of images is a loud call to arms as the threat of climate change continues to rapidly escalate. Here the designer deploys her signature aggressive and animated tactics that established her label in the ’70s to a contemporary issue facing us today.
Watch the accompanying campaign video below now.