Tag Archives: western

Versace Takes the Desert for Cruise 2020 Campaign

Let it be known that 2019 was the year of the Yee-Haw Agenda. Whether it was the Southern charm of the longest-running Number 1 song ever or the increasing number of cowboy boots that were spotted at all the major fashion shows, country was the trend no one really saw coming. And to round out the year, Versace is joining the action with its own Western-themed campaign for Cruise 2020.

 

The campaign comes in the form of a short film, The Heist. In this mini-spaghetti-Western, models sport the decadent Italian designer while wreaking havoc in the desert. At only 30 seconds, the film has everything: fast cars, beautiful women, flawless animation and sound effects, and a non-linear structure that would surely make Tarantino proud. Watch the video above now.

 

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Calvin Klein Jeans Est. 1978 Season 2 Arrives Today

Season 2 of Calvin Klein Jeans Est 1978 perpetuates an iconic Americana image as a nod at the heritage of the brand. The second delivery focuses on trucker jackets and bottoms alongside American staples such as a western shirt. The ideas of the West including rodeos, muscle cars, and stock-car cars are thus stamped on sharp acid wash denim pieces. It is a manner of infusing classics into today’s fashion.

Season 2 of Calvin Klein Jeans Est 1978 is available online now.

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The Second Delivery is now available at CalvinKlein.com. 

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Joya and A24 Unveil Movie-Genre Inspired Candles

The latest development in the movie-watching experience: New York City-based production agency A24 (of recent critical hits like Lady Bird and mid90s) reached out to fragrance designer Frederick Bouchardy of Joya with a simple yet innovative idea: create a line of scented candles inspired by six classic Hollywood film categories.

The candles tell the stories of Horror, Western, Thriller, Noir, Adventure, and Musical genres, designed to stand alone as well as a cohesive group. “There are things that carry through the whole collection: a couple kinds of geranium; ambers and patchouli and dank woody things… The candles have signature complementary elements,” Bouchardy said in a statement.

With scent descriptions like, “Horror: Leathery. Dank. Not Unsettling, but not settling…” or “Noir: Velvety. Dark. A little spicy. Like rose jam,” the flavors are complex, intelligent, and most of all, sensuous. Seeing how cinematic technology has come as far as it has, smell has yet to make its way into the experience… until now. Each candle comes encased in a thick-lipped glass vessel with glossy black finishing and each aroma is labeled with a color and a number to distinguish the six variations.

The candles are available online now at A24 and Joya, as well as at the Joya studio in Brooklyn.

Images: A24 and Joya.

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