Tag Archives: snow

kith bomber ski

These Kith x Bomber Skis are Olympic-Approved

One of the biggest highlights from the Kith winter capsule launch in Jackson Hole, Wyoming (which also featured items designed with brands like Adidas and Oakley) was the collaboration with Bomber. The New York streetwear brand partnered with the boutique ski maker on a limited-edition run of its popular Gunpowder ski style. The skis, which are handmade in Italy, have been updated with a gradient multi-colored design while still maintaining the stability and functionality that make them ideal for skiing even the bumpiest slopes. To prove it, Olympic skier (and co-owner of Bomber) Bode Miller even sported the new style during Kith’s launch event. With an Olympian seal of approval, the Kith x Bomber Ski should be the hottest thing to hit the snowy terrain this winter.

 

The Kith x Bomber Gunpowder skis are available at select Kith stores and online now.

woolrich snow room

Woolrich Opened a Polar Vortex in its SoHo Store

When it comes to winter, this season Woolrich really has you covered. The American brand recently debuted a new collection designed in partnership with California-based artist Joshua Vides. Six of the designer’s parkas were customized with forest-inspired illustrations in Vides’ signature black-and-white style. Proceeds from the coats (which each cost $1,500) will be donated to the Bowery Mission, a non-profit that benefits the homeless. In addition to the limited-edition collection, Vides designed an in-store installation inspired by the idea of a holiday home. Customers can relax in a fake wood cabin designed and drawn by the artist, fake fire and all, in the center of the store.

 

The downtown flagship is also home to the just-opened Snow Room, the first of its sort. Developed with Italian company Techno Alpin, the intimate space is filled with real snow generated by machines for a blizzard effect (kind of like that artificial ski resort in that mall in Dubai) and can reach freezing temperatures of -20° Celsius — the perfect way to test Woolrich’s premium outerwear in icy extremes. Whether you try on the clothes in a winter wonderland or complete polar vortex is up to you.

 

The Woolrich Snow Room is open now at 121 Wooster St, New York, NY 10012.

woolrich soho

Woolrich Opens Expansive New Downtown Flagship

Just doors away from its previous location, Woolrich has opened a newly renovated flagship in the heart of Soho. The expansive new store was designed in partnership with architect Andrea Caputo and amplifies the standard retail experience with several promising features. In addition to carrying the American label’s range of outdoor-friendly apparel, the boutique houses an immersive Snow Room designed in collaboration with Techno Alpin — the experiential space (which first debuted in Milan back in 2017) allows customers to test out the brand’s merchandise in action against extreme conditions including snowstorms. How’s that for a fitting room?

 

After customers are done battling the elements they can treat themselves to premium coffee in the in-store cafe. And if they wanna add their own spin to their gear, a personalization station offers full customization services to enhance some of the brand’s signature styles.

 

Woolrich is open now at 121 Wooster Street.