As more designers abandon fur, Emporio Armani showed how far synthetic versions of the material could go for Fall/Winter 19. With full fake fur coats and a number of oversized backpacks and vegan leather pieces, the presentation was an optimistic indicator that promises that a fur-free industry is absolutely possible.
With so many runways on the roster, June’s fashion schedule can be just a tad bit daunting. That is why we put together this invite-only rundown of the very best from Milan Fashion Week. Let EH be your eyes so you can focus on those exclusive after-hours parties instead.
Fendi
Giving a quirky touch to old-fashioned suits and ties, Fendi’s Spring/Summer 2018 collection redefined corporate wardrobes with oversized outerwear, soft pastel colors, and signature double-F logo prints.
No. 21
For No. 21, a playful contrast of soft and bold tones dominated its latest runway collection, drawing inspiration from freedom and escapism for its casual wardrobe staples.
Damir Doma
Layered outfits, oversized bomber jackets, and monochromatic striped pants were all part of Damir Doma’s new line. The brand opted for a colorful streetwear series infused with character and attitude.
Salvatore Ferragamo
Capturing the elegance of the sun-kissed Italian Riviera, Salvatore Ferragamo showcased an exquisite Spring/Summer 2018 collection in Milan with a riveting mix of minimal, laid-back pieces and elegant leather jackets.
Emporio Armani
Japan—that was the inspiration behind Emporio Armani’s Spring/Summer 2018 collection. Besides highlighting a series of quilted Kimono suits and sophisticated headbands of red, gold, and black, the runway show also saw a cameo by singer-songwriter Shawn Mendes, who stars in the brand’s watch campaign.
With a heightened presence of Asian influences, Emporio Armani‘s Spring/Summer 2018 collection at Milan Fashion Week featured streaks of bold red that bled against contrasting, futuristic monochrome. Accented by leather headbands and dizzying prints, the runway held a streetwear savvy that was dramatically on point.
Emporio Armani diverts from its previous sports-inspired Autumn/Winter collection with a 2017 line hyper-focused on textures, a tantalizing mix of fur, leather, and appliqué flowers.
Outfitter of the Italian team for the 2016 Olympic games in Rio de Janeiro, Brazil, Emporio Armani releases its sports-inspired capsule’s black and white campaign by Serge Guerand.
Transporting performance edge into a techno-tailoring aesthetic, Emporio Armani offered an accelerated take on the codes of menswear for Autumn/Winter 2016 with a focus on comfort, organic hues, and the thrill of the slopes.
Calvin Harris returns to Emporio Armani after his campaign debut earlier this year for a new black and white series for Autumn/Winter 2015. Photographed by Lachlan Bailey, the rich, black and white campaign has a futuristic slant, with the focus on the musician himself, as well as the textures and lines of the fashion house’s pieces.
Gone are the days of the single faceted fashion label, as Giorgio Armani’s proactive boost in lifestyle enterprises reaches impressive new heights. While the new made to measure campaign takes the advertising world by storm, the Italian fashion house is not sitting idly back. With a state-of-the-art, high-end residential complex currently in development for Beijing, music-streaming app poised to burst onto the Apple Music/Tidal playing field, and a brand new exhibition space, the Armani lifestyle brand is more integrated and overtly extensive than ever before.
Image: Armani.
The new Smart Hero-Central Park Plaza Residences, a collaborative effort between luxury furnishings subdivision Armani/Casa Interior Design Studio and Smart Hero Group, will be part of the largest urban park in Asia when construction completes, as well as the leading green building complex in China through environmental integration with the nearby Chaoyang Park. The Beijing residency will join the already lucrative Armani Hotel chain, which boasts upscale locations in both Dubai and Milan, and supplement the ever-growing Armani property sector
Image: Armani.
The residence, voted one of the “Top 10 Contemporary Buildings in China” by China’s Ministry of Culture, is designed by Ma Yansong and boasts an impressive peak and slop exterior design, mixing Western design with Eastern philosophy. As with any Armani property, the brand oversees all aspects of the interior and style design, including the specially created furniture pieces by the Armani/Casa collection, and will blend seamlessly with the established aesthetic already curated in the previous properties.
Image: Armani.
The lifestyle presence extends even further through Emporio Armani Sounds, the latest tech effort that combines the exhilarating world of fashion with the world-class audio of Spotify, adding to Armani’s digital space. Branching off of the fashion brand’s DJ series, Emporio Armani Sounds x Standard Sounds—whose Vol. 2 occurrence closed last fall’s New York Fashion Week— the app showcases EA’s rich world of music and features performances, handpicked playlists, and interviews by artists like Mark Ronson, Calvin Harris, and La Roux. Armani-produced fashion content will go live on the app on a weekly basis and users will be able to discover what songs are playing in nearby Emporio Armani stores instantly.
Image: Armani.
After 40 years of continued operation and growth, the brand also celebrates with a new Milan-based exhibition, Armani/Silos, a four-floor dedicated space, that chronicles the numerous themes and inspirations of the brand. Including daywear, exoticisms, color-schemes, and light, important moments from the label’s history are housed in the converted ’50s storage facility and nestled in a honeycomb layout that is arranged by aesthetic relation.
While Armani/Silos is currently open and Emporio Armani Sounds is available now for both iOS and Android devices, the Smart Hero-Central Park Plaza Residences is projected to complete construction in 2017.
An update to its underwear offerings, Emporio Armani‘s Sensual Underwear Collection stars Fabio Mancini in a black and white campaign by photographer Andrea Dones.