Tag Archives: carbon neutral

gucci carbon neutral

Gucci Announces Plan to Go Completely Carbon-Neutral

Wrapping up the year that sustainability became fashionable, Gucci has announced a plan to become carbon-neutral across its supply chain in the near future. This news follows that the brand is also becoming fur-free. Kering, the Italian designer’s parent company, is already a frontrunner in the sustainability race with over thirty brands joining its sustainability pact this summer.

 

Gucci’s CEO and President Marco Bizzarri took to Instagram to encourage other brands to join the efforts. “As CEOs, we must take responsibility for the total GHG [greenhouse gas] emissions our business activities create,” Bizzari says. “Today we need to be responsible and accountable for the full scope of our GHG emissions and deliver nature-based climate solutions that mitigate these and drive positive change.” A full statement is available on Gucci’s website.

 


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With the continued mounting of revenues, it’s the luxury brands that can lead to a change that does not hurt their business but instead takes into consideration environmental implications. The ultimate key in this equation (as Kering has concluded) is a set plan of action and transparency. Gucci’s participating companies will be held accountable for a publically declared plan of action RE: raw material production and their longterm commitment to carbon emissions.

 

 

Air Co. Carbon Vodka

Air Co. Is Making Vodka Out of Thin Air

With sustainability as the major trend of 2019, even alcohol and spirits are advancing as well with new technologies and innovative practices. One such example is New York-based brand Air Co., which is making vodka literally out of the carbon in the air. Air Co. is the world’s cleanest, healthiest, and highest-quality vodka and has already garnered awards from NASA, the United Nations, and the X-Prize, and already landing as a top-shelf spirit at the famed Michelin-star Eleven Madison Park.

 

Who knew that it takes only love for spirits and a Ph.D. to turn air, water, and sunlight into a sipping vodka? Air Co. was founded by Greg Constantine, a former spirits executive, and Stafford Sheehan, a Yale Ph.D. that developed the technology to convert carbon into alcohol. The duo invented an unprecedented way to use solar power to capture excess carbon from the air and transform it into a spirit. One couldn’t even imagine a better way to rid our planet of carbon than turning it into booze.

 

Air Co. Carbon Vodka

 

Air Co. follows an ethos of “Almost Impossible,” a nod at their almost by-magic technology. Each bottle is equal to the daily carbon intake of eight trees, meaning that we can save the planet a bottle of vodka at a time. It is the one time when drinking alcohol benefits both the planet and the soul. Apart from that, the vodka is also bottled in a state-of-the-art apothecary bottle better suited in a cabinet of curiosities rather than a bar cart. The brand’s label also encourages the patron to peel off the label and reuse the glass bottle.

 

As we continue the sustainable conversation, brands like Air Co. are proving that we have all the technology necessary to live consciously and clean, and even a bit boozy.

 

Air Co. Carbon Vodka