Maison Kitsuné Autumn/Winter 2015 Campaign
Image: Pierpaolo Ferrari.
Though seemingly unrelated, the concepts of gender construction and the lure of South Korea are united in the Autumn/Winter 2015-2016 campaign for Maison Kitsuné.
Image: Pierpaolo Ferrari.
Image: Pierpaolo Ferrari.
The French label, known for its popular music collections and constantly evolving style, reveals its urban-chic reflection of gender identity mixed with the patterns of South Korean pop-culture. The result: a creamy ad campaign by Pierpaolo Ferrari that highlights the best of the label’s new understatedly androgynous line. Conceived by Gildas Loaëc and Masaya Kuroki—both co-founders and creative directors with backgrounds in music design and architecture—the collection includes a blue and gray checkered knit, a beige vest outlined in black trim, and classic denim bottoms to offer a Yin and Yang of pieces that mimic and compliment the women’s line.
Image: Pierpaolo Ferrari.
Image: Pierpaolo Ferrari.
Image: Pierpaolo Ferrari.
With a palette of dark neutrals cut through by dashes of red and silver, all set against a pure white backdrop, the campaign plays with optimism and romance in a soft yet passionately strong depiction of love through fashion.
