John Varvatos Opens Doors in Moscow

JV Moscow Approved Image 2Image: John Varvatos.

John Varvatos reveals a new location in Moscow, the designer brand’s first store in Russia, and his 25th internationally. The new spot is a mix of Russian opulence and the American rock ’n’ roll attitude that John Varvatos is known for: grand iron tables displaying neatly folded jeans and floral arrangements paired next to zebra-print couches as walls are lined with photos of rockstars from the ’70s and ’80s.

JV Moscow Approved Image 3Image: John Varvatos.

The décor is not the only thing catered to a Russian audience; the store’s products are meant to focus on the American menswear label’s more formal and elegant options. The Moscow location offers a selection from the vast John Varvatos brand, including its Spring/Summer 2016 sportswear collection, choice footwear and accessories, as well as music-related books and photographs for sale.

JV Moscow Approved Image 1Image: John Varvatos.

The store joins other luxury brands like Missoni and Prada at the Crocus City Mall, Moscow’s luxury shopping center whose Executive Vice President Emin Agalarov is a personal supporter of John Varvatos. “John is a great and unique man [and] has a passion for fashion and music like I do,” he said in a statement. “I am sure that the brand has already found many fans in Russia and will have a lot in the future as we continue to grow.” Its opening last Friday, May 20, was celebrated with an appropriately rocking event that featured a performance by legendary band Bi-2, and was attended by numerous Russian stars, including actor Pavel Tabakov, singers Ani Lorak and Anna Sedokova, and the multi-talented entertainer Inna Malikova.

1. John and EminImage: John Varvatos.

JV Moscow - Bi-2 Concert Performance 5Image: John Varvatos.

John Varvatos is now open at Crocus City Mall in Krasnogorsk, Moscow Region, Moscow 143402 Russia.