Burlington Coat Factory’s Twitter Continues Power Ascent

Have you heard about Burlington Coat Factory’s Twitter account yet?

If you haven’t, you really should. Though it’s been dubbed a parody account, Burlington Coat Factory’s official website was linking to it until recently (when they no less clicked on it for the first time). They’re following just five ‘people’: Velveeta, NOW Music, Mel Gibson’s Unofficial Fansite, Danny Glover (obviously), and The White House.



Mitigating any fear that they might be, say, a one fabric wonder:

They’re comfortable with existential musings:

They’re fiercely protective of their consumers:

So on behalf of Burlington Coat Factory: