Bally Launches Shoe Source Shoepedia Online

Image: Bally.

From an extensive history of world-class shoemaking since 1851, Bally brings a new online platform that hosts a wealth of knowledge of everything that you’d ever want to know about its core product. Shoepedia, the new footwear-focused portal, takes you through detailed shoemaking steps, construction techniques, special care directions, and a glossary of terms used by experts. Alongside this knowledge, the iconic Swiss brand also releases a one-of-a-kind shoe care kit offline, which includes a white polishing cloth, leather shoe horn, nourishing shoe creams, and wood detailed brushes. The set is packaged in an oxblood, genuine leather box and, along with a commemorative book titled “The Subtle Art Of Shoe Caring,” is only available at select Bally boutiques.