Fashion

Gucci Re-designs Online Home

Image: Gucci.

The Gucci online experience reaches a new level with its release of a completely re-designed Gucci.com. The new portal gives customers full access to the brand’s creative process, behind the scenes footage, and breathtaking product shots. The revamped homepage is a streamlined, vertical scroll populated by large, scalable imagery, video modules, and subtle content vignettes. Through multiple entry points, visitors get to browse at their own pace, revealing something new with every click. Brand storytelling is the focal point of the new site, which features a new editorial section and enhanced shopping content, such as detailed mosaics, videos, and accompanying Wear With looks. The new Gucci.com follows the brand’s redirection under recently-appointed creative director Alessandro Michele, who is re-energizing the fashion house for a more modern man.