Alexander McQueen Motions Online Expertise With New Dot Com
Image: Alexander McQueen.
Alexander McQueen’s just re-launched website brings full mobile, on-the-go optimization along with newly designed sections for those in favor of the influential fashion house. Intrinsic to the brand’s DNA is its culture of juxtaposing opposing elements, and the pair of tradition and modernity play into the new online interaction. The redesigned site offers a new shopping experience with opportunity for rich narratives and in-depth storytelling, allowing viewers a complete perspective on product and the world of McQueen. Curated in its fullest, the smooth checkout allow customers to shop directly from lookbooks, with full ranges of collections—including skull prints, runway-inspired styles, and limited editions—and book exclusive appointments for tailoring services at Savile Row. Following tradition, guests celebrate the art and crafts of each collection’s creativity through featured images and films that vivify McQueen’s cultivated voice.