Fashion

A New Shopping Website You Should Bookmark: Wittmore

Wittmore Homepage

Wittmore is style, to the point. On this e-commerce sight, you won’t find pages upon pages of designer clothing, but you will discover the kind of tightly curated collection of unique designers for the kind of guys who are professional, but not necessarily suit & tie. Think only the best of designers like Mark McNairy, Gant Rugger, Riviera Club, Levi’s Vintage, Universal Works, Norse Projects, Sandqvist to name a few (and the list seems to be growing almost every week—we’ve been watching since it launched about a month ago). Wittmore is easy enough to navigate, but it’ll also leave you with some pretty cool tools for conversation after—each designer gets a bio and, something we’ve not seen yet, it’s possible to shop according to where the garment was made. Owner Paul C Will is no stranger to the scene. For over 15 years, the guy’s worked with brands from Diesel, Dsquared2 and Original Penguin, though you could tell from his start—as a visual merchandiser for legendary vintage shop Antique Boutique—that his eye for style was spot on. We’ve check in here almost daily, so expect to see us crediting the sight in features. But, if you’re feeling anxious, go ahead, bookmark it yourself. We promise you’ll find something to like.

Related: Bureau of Trade Makes Shopping for Vintage Addictive