Tag Archives: RED

Louis Vuitton

Louis Vuitton Presents (RED) Candle for AIDS

Louis Vuitton has partnered with (RED) non-profit for the launch of a candle, the profits of which will be directly donated to the Global Fund to fight AIDS.

 

The organization founded by Bono and Bobby Shriver in 2006 chose the to partner with the brand as the ultimate creative genius. For the product, Louis Vuitton house Master Perfumer Jacques Cavallier Belletrud was asked to create the finest quality scent. The ultimate olfactory piece offers an embrace with sweet peony, pepper, and floral notes. This sensual candle inspires a sense of love, freedom, warmth, and purity.  The final piece was then designed by Marc Newson with a hand-cast, white ceramic flacon and leather handle for portability. The wick and the cover are coated with a vibrate matte red resembling that of (RED).

 

The Louis Vuitton I (RED) candle will be available on  October 9, at Louis Vuitton stores worldwide and online.

gapfeatured

Gap Taps Street Artists for Latest (RED) Release

Gap (RED)Image: Gap.

Gap extends its longterm partnership with AIDS organization (RED) in a new range of utility coats designed for the charity’s 10th anniversary. Aiming to support World AIDS day on December 1, the clothier taps international street artists to utilize the jackets as their individualized canvas, crafting personal responses to the health crisis and their own visual reaction to the ongoing fight against the threat. From such visionaries as Olek, a Polish-born activist specializing in crochet, to Shiro, a Japanese graffiti artist, the pieces transverse the norm to inherit a space of interpretive structure. While one jacket includes pop-art femininity, from artist AIKO, another, from Kelsey Montague, is an embroidered medium that reinvents geographical patterns, each piece a varying medium to suit the artist’s eye. Together, the line bridges the divide between a quality wardrobe and effective design that echoes a vocal crisis response. All six jackets support the global fund for (RED) and the fight to bring HIV/AIDS support to the world’s suffering countries, following in a long line of Gap’s more moral offerings and building on a partnership 10 years in the making.

The Gap (RED) utility jackets will be available on November 28, 2016.