Tag Archives: oceana

Stella McCartney Sustainable Fashion

Celebrate World Oceans Day With 7 Sustainable Brands

As World Oceans Day approaches this Saturday, June 8th, we need to turn our attention to help protect and conserve the world’s oceans more than ever. The day itself was coined to bring awareness to the importance that the ocean plays in our lives and yet it is polluted with more than 8 million tons of plastic every year.

 

Oceans are the primary generators of the oxygen (70%) we breathe and, therefore, truly necessary for human survival. They also regulate world climates, though as we are polluting them more, they are over overheating and a situation like Tulum’s algae crisis is happening (and that’s without mentioning the whole global warming situation). And even though ocean water is salty, oceans actually clean the water we drink. They help feed us and provide a cornucopia of medicinal ingredients.

 

Keeping oceans clean should be one of our primary goals, yet in a 1999 study, it was discovered that only 0.5 percent of all resources spent by environmental nonprofit groups in the United States went to ocean advocacy. It was then that organization like Oceana rose to the mission to protect the world’s ocean. It is a compilation of a group of leading environmental organizations focused solely on achieving measurable change by encouraging scientific research and implementing deadlines and well-defined goals. The organization has protected more than 4.5 million square miles of the ocean up to date, but still has the rest of the planet to tackle and it is now that it needs our help.

 

It’s easy to get lost between choices before making a purchase, but environmentally responsible options are readily available — we’ve taken the chance to introduce you to seven brands that focus on ocean health.

 

 

Stella McCartney Sustainable Fashion
Images: Courtesy of Stella McCartney
 


REN Skincare

The skincare brand has long been on a journey to achieve Zero Waste by 2021 and this year they’ve introduced new reclaimed plastic bottles for their Body Wash and Body Cream. The packaging contains 20% of reclaimed plastic waste from the oceans and the rest is still 80% recycled plastic truly creating a cycle that keeps plastic out of landfills.

 

One Ocean Beauty

The name says it all, and One Ocean Beauty was created out of the need for clean marine-based beauty products and in turn– ocean protection. Their formulas fuse highly powerful marine ingredients to create a luxury skincare brand. Topping off their dedication to clean beauty, the brand also works with Oceana and has committed to donating an annual $250,000 donation to the cause.

 

Everlane

The denim brand has been loyal to its radical transparency ethics since the very beginning working with proper factories and materials revealing their brand’s cost breakdown to all patrons. Their newest project ReNew repurposes over 3 million plastic bottles a year into warm puffers, pullovers, parkas, and other outwear options.  The result is a scientific marvel and a sartorial victory.

 

Stella McCartney

As fashion is the world’s second most polluting industry, it’s in the hands of luxury brands to make an example. Stella McCartney continues to work towards a Zero Waste policy already sending recycled polyester instead of virgin polyester down the runway. By 2025 the brand will give up virgin polyester entirely and by 2020 they will no longer use virgin nylon either.  Since 2012, all of the brand’s bags have been made from recycled water bottles after an ocean conservancy partnership with Parley for the Oceans.

 

Everest Isles

The men’s swimwear brand is made by the oceans for the oceans to be used and withstand the oceans. Each pair of trunks is made with 100% regenerated nylon fiber (some coming from fishnets) and blue-sign technology. This ensures that the pieces do not lose connection with their goal to help the oceans, but are also quality and durable for a longer time than most competitors.

 

EIR NYC

While protection our skin from UV rays, we are often hurting our oceans. Chemicals often present in sunscreens including oxybenzone octinoxate, octocrylene, homosalate, and octisalate are extremely harmful to all of the ocean’s habitats. EIR‘s Surf Mud sunscreen is 100% reef-safe and entirely biodegradable (as are all their products).

 

Save the Duck

The Italian outerwear brand not only saves animals but also their home. Their Spring/Summer ’19 collection called “Ocean Is My Home” takes inspiration from the ocean. For each item sold from the collection, the brand will donate a percentage of their profits to the Surfrider Foundation. 

 

 

 

 

katama

KATAMA Embarks on East Coast Summer Tour

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Image: KATAMA.

To promote its latest ‘Lawn Sports’ collection, American swimwear label KATAMA is going on a summer tour across the East Coat. Taking cues from New England (where model/company founder Garrett Neff grew up) sports culture, including badminton and croquet, the brand is traveling across the region in its own Airstream trailer which acts as a temporary pop-up shop. At each post customers will be able to engage with the brand and enjoy some outdoor sports while perusing the collection of sophisticated sport and swimwear. And continuing its partnership with sea conservation non-profit Oceana, 20% of the proceeds from the collection will be donated to the cause. After stops in Massachusetts and New York, the transporting shop will make its final stop in Montauk at the end of the month. Check out the upcoming dates below.

AUGUST 11-12 — Sound View Hotel, Greenport, NY

AUGUST 13-15 — Tenet Southampton

AUGUST 17-19 — Moby’s, East Hampton

AUGUST 19 – 27 — Memory Motel x Ziggys / Bhumi Farms / Journey’s East Hampton Montauk, NY

PB

KATAMA Partners with Oceana for Smimwear with a Cause

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Images: George Evan.

Swimwear line KATAMA has released a new collection for a cause, partnering with environmental conversation group Oceana on a charity capsule that benefits ocean preservation efforts. Inspired by the Polar Bear Plunge (when a bunch of people dive into freezing waters for a cause), the fittingly titled Polar Bear collection features swimsuits, t-shirts, a jacket, and cardigan that each contain a polar bear motif — perfect for your next Plunge. And for every piece sold, KATAMA will donate 20% directly to Oceana.

“We share this earth and its oceans together and it is our duty to protect it together. That’s why I am passionate about our amazing collaboration with Oceana,” KATAMA founder Garrett Kneff said in a statement.  “They [Oceana] are the leading organization in maintaining and protecting our oceans which are our most diverse resource on the planet.”

The Polar Bear collection is available now. Check out some of the campaign below.

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