national geographic – Essential Homme Magazine https://www.essentialhommemag.com Men's Fashion & Style Thu, 02 May 2024 00:01:52 +0000 en-US hourly 1 119061138 Helmut Lang Returns with NYC Taxi Ads and New Mini Collection https://www.essentialhommemag.com/helmut-lang-returns-with-nyc-taxi-ads-and-new-mini-collection/ https://www.essentialhommemag.com/helmut-lang-returns-with-nyc-taxi-ads-and-new-mini-collection/#respond Mon, 04 Dec 2017 15:30:11 +0000 http://www.essentialhommemag.com/?p=93005 Image: Alex Lee. When Helmut Lang debuted  in the 90s, it instantly carved its own special niche within the industry. From the start of the Austrian label’s time in New York City, the designer always found innovative ways to showcase his latest collections. In 1998, two days before his scheduled runway show, Lang decided to

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