MSGM brought forth tons of color and whimsical summery vibes to Milan. Neon colors, artsy prints (by American photographer Roger Minick), and anime, all took a new spin in the collection of layered sportswear and streetwear. The entire collection has a sort of laissez-faire, laid-back feel of an August vacation of doing absolutely nothing on a coast in Italy.
Photos shot by Paolo Simi and Alessandro Russo for ESSENTIAL HOMME.
Image: Paolo Simi.
MSGM turned to vintage London style for its Spring/Summer 2018 line at Milan Fashion Week. Embroiled within a rich, ’90s-centric vibe, patterns and logos occupied a generous amount of focus to foster consumeristic conventions and subtle nods to pop art.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: MSGM.
Set aside your outdated hype playlists or over-spun DJ tracks and turn to a more updated fare with Trending Tunes, the definitive Autumn/Winter 2017 runway compilation from around the globe. Just set up those subs, press play, and walk that walk.
Soundtrack from MSGM‘s Autumn/Winter 2017 runway show for Milan Fashion Week.
Audio: MSGM.
Neither ESSENTIAL HOMME nor MSGM claim ownership of any of these songs. If you have ownership of music in this playlist and wish to not be included, please contact us at INFO [at] essentialhommemag.com and we will remove immediately.
Image: A.P.C.
Layering is key this Autumn/Winter season and A.P.C. shows how’s it done – light and dark palettes mixing for a fresh take on a style classic.
Image: Paolo Simi.
An energetic Spring/Summer 2017 collection of printed tees and treated denim by MSGM harkened memories of early ’90s party scenes.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: MSGM.
Ben Toms photographed Benno Bulang, Connor Newall, and Sol Goss for MSGM‘s Spring/Summer 2016 campaign.
Image: MSGM.
Image: MSGM.
Image: Paolo Simi.
Inspired by artist Elizabeth Peyton’s painted works, MSGM‘s Massimo Giorgetti translated stylized watercolors into bold lines with a colorful sense of whimsy.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: Paolo Simi.
Image: MSGM.
Photographer Ben Toms shoots Artur Chruszcz for MSGM’s Autumn/Winter 2015 campaign, styled by Robbie Spencer.
Image: MSGM.
Image: MSGM.
Image: MSGM.
Image: MSGM.
Florentine fashion house Emilio Pucci welcomes Massimo Giorgetti of MSGM as its new creative director following the departure of Peter Dundas, who is now with Roberto Cavalli. Giorgetti’s career has been a broad one, beginning in accounting, moving to sales, and then finally design, which has allowed him to develop a strategic vision of fashion production. He emerged onto the fashion scene from Milan with a playful aesthetic featuring bold colors and joyful prints. Hailed one of Italy’s most talented young designers, Giorgetti is currently the creative director of his own line, MSGM, which launched in 2009 and skyrocketed to commercial and critical success. Along with his passion for fashion, the Milanese designer also incorporates his interest for indie music and contemporary art into his creations with a celebrative spirit. “Massimo Giorgetti embodies the entrepreneurial spirit and ingenuity of a new breed of designers,” said a representative from Emilio Pucci in a statement.
Officially assuming his new role in April, Giorgetti will continue to run MGSM, dividing his time between Pucci’s headquarters in Florence and his brand’s offices in Milan. His debut collection for Pucci will be unveiled at Milan Fashion Week this coming September and will surely showcase his maverick style and iconic irreverent prints.
