LiveLifeTrue – Essential Homme Magazine https://www.essentialhommemag.com Men's Fashion & Style Sat, 04 May 2024 12:54:04 +0000 en-US hourly 1 119061138 Baxter of California Reviews Masculinity in New Campaign https://www.essentialhommemag.com/baxter-of-california-new-campaign/ https://www.essentialhommemag.com/baxter-of-california-new-campaign/#respond Thu, 17 Aug 2017 21:00:20 +0000 http://www.essentialhommemag.com/?p=91073 Video: Baxter of California. The men of Los Angeles go under the microscope in Baxter of California‘s #LifeLivedTrue digital campaign. Meant to refocus attention on masculinity in the brand’s sun-soaked hometown, the film dives into millennial culture to highlight the stories of the city’s inhabitants. From Todd Baron, who left his desk job to become

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