Fashion

Pringle of Scotland Autumn/Winter 2017 Campaign

Theory AW17
Image: Pringle of Scotland.

Taken at the breathtaking Lochs Glascarnoch and Droma, Pringle of Scotland’s Autumn/Winter 2017 campaign is a heightened display of the region’s tranquility and elegance. The prints, shot by renowned photographer Harley Weir, feature models Niklas B, Lorna Foran, and Mia Brammer showcasing the label’s top-to-toe knit dressing, as well as its iconic argyle patterning. Providing a vivid tour of the majestic highlands and gushing rivers in their rawest forms, the images are a pure celebration of Scottish culture and the brand’s pioneering heritage of modern knitwear.

Theory AW17
Image: Pringle of Scotland.

Theory AW17
Image: Pringle of Scotland.

Theory AW17
Image: Pringle of Scotland.