Grooming

Zirh Platinum Launching on GiltMAN today

Zirh Platinum Launching on GiltMAN today

So…Zirh, one of the first men’s grooming brands on the metrosexual guys-who-appreciate-style tip back in the 90’s, has added a high end platinum collection of products. Normally, we’d scoff at something market-y like this, but well, we’ve had some of their creams in our hand for a while now and it’s quite apparent. They’re amazing. And, actually, yes—they are worth the extreme inflation of price. The cost, by the way, is a result of Zirh dramatically upping the ante with the quality of the ingredients, a fact that completely shines through (or rather, becomes matt-ified) by their obvious effects to your skin. We’d fully recommend any  product in their new line, but the Total Recharge Re-texturizing Lotion has kind of changed our lives and we mean that in the smoothest way possible. Check the collection here.