Wood Wood Spring 2013 Look Book: 3rd Movement
We’re due for a Summer of Love, no? The third to be exact—the first being the 1967 San Francisco’s hippie movement and second the 1988/89 MDMA infused London rave scene. Both were built upon confrontation, liberation and driven by positive and engaging energy. (Also something else, but we’ll leave that to your imagination). Anyway, those things not parenthesized are just what the guys at Wood Wood have been feeling and have channeled through their keen their street/performance sport inspired hands for the Spring 2013 collection. The 3rd movement in the “Summer of Love,” appears calmer, warmer and more subtle in its coloring than those electric acid ravers and tie died hippies—puce and brown tones are this season’s new base, along with classic navy, antique whites, army colours and grey melanges. Pop up blues and yellows and the unique prints that you already love Wood Wood for (this time round a distorted animal pattern, electric coloured florals and an ethnic bead print) give it just the right edited, clean, mitigated sentiment of a modern “Summer of Love.” The collection will pre-launch January 28th in the Wood Wood online store. Look book after the jump.