Fashion

THIS IS WHY WE LOVE BURBERRY

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April 27, 2012 Words by Matt Bell

While you were sleeping, Burberry was making fashion dreams come true…or rather they single handedly completed the task of reinventing the wheel on the common store opening. Spearheaded by Chief Creative Officer Christopher Bailey, Burberry toasted the opening of their brand new Flagship store in Taipei, Taiwan, with the launch of something called Burberry World Live—a fully immersive, completely amazing, jaw-dropping, 360 degree Burberry experience. Think IMAX but for fashion. No, think bigger because it comes with its own weather. Actually, there are no comparisons.  Burberry World Live mixes fashion, music (that’s Marina and the Diamond’s lovely voice you’ll hear in the video), story telling and even digital weather to breathe life into everything the storied British heritage brand (founded in 1856!) is all about. Guests at the event, co-hosted by Taiwanese musician Jolin Tsai and Burberry’s Christopher Bailey, included Jessica (Girls Generation), Daniel Henney, Patina Lin, Sandrine Pinna, Edwin Ji, Ran Chen, Sandee Chan, Sunny Wang, Rhydian Vaughan, Tony Yang, Janet Hsieh, Annie Chen, Larisa, Stella Huang, Yi Chen, and Quin Yi Lee. British singer Tom Odell performed with a live orchestra for the first time at the event. Burberry World Live will show in other cities around the world like London, Honk Kong and Chicago. Check out all the highlights after the jump!

The Event

Guests

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Taipei 101