Tag Archives: Polar

woolrich snow room

Woolrich Opened a Polar Vortex in its SoHo Store

When it comes to winter, this season Woolrich really has you covered. The American brand recently debuted a new collection designed in partnership with California-based artist Joshua Vides. Six of the designer’s parkas were customized with forest-inspired illustrations in Vides’ signature black-and-white style. Proceeds from the coats (which each cost $1,500) will be donated to the Bowery Mission, a non-profit that benefits the homeless. In addition to the limited-edition collection, Vides designed an in-store installation inspired by the idea of a holiday home. Customers can relax in a fake wood cabin designed and drawn by the artist, fake fire and all, in the center of the store.

 

The downtown flagship is also home to the just-opened Snow Room, the first of its sort. Developed with Italian company Techno Alpin, the intimate space is filled with real snow generated by machines for a blizzard effect (kind of like that artificial ski resort in that mall in Dubai) and can reach freezing temperatures of -20° Celsius — the perfect way to test Woolrich’s premium outerwear in icy extremes. Whether you try on the clothes in a winter wonderland or complete polar vortex is up to you.

 

The Woolrich Snow Room is open now at 121 Wooster St, New York, NY 10012.

AlpinaTN

New Alpina Horological Smartwatch Reinvents Cool

Image: Alpina.

This May, Polar exploration legend Børge Ousland and young explorer Vincent Colliard found themselves at the precipice of one of Alaska’s most dangerous glaciers, the Stikine ice-field, unsupported and armed only with a pack of supplies, tools, and Alpina Horological Smartwatches. Now available worldwide, and just as ready to be eye-candy as it is to traipse across the Alaskan wilderness, the stainless steel accessory is the latest in Alpina’s line of glossy, always functional watches.

Image: Alpina.

Water-resistant and inset with 11 diamonds, the matte dial—available in jet black or frosty white—offers a more polished and refined design with a long-lasting 2+ years of battery life and a guilloché triangle pattern that backs white, hand polished hands. The smart functions, of which there are many, include MontionX activity tracking, sleeptracker monitoring, sleep cycle alarms, and adaptive coaching that collects and stores information with a continual cloud backup, keeping the wearer healthy and stress free. True to the Alpina core values, Ousland and Colliard’s trek is just the latest in a long-standing history of exploration projects from the watch-making brand. With a timeline that includes North Pole excursions, kayaking through fjords, and crossing Patagonian icecaps, Alpina has committed over 100 years—since the company’s inception in 1883—to pushing the boundaries of human exploration with a horologist slant. The Alpina Horological Smartwatch, completed by an AL-285 quartz caliber and adjustable functions via the crown, is a sleek, technologically-heightened must, whether scaling Sawyer Ice amidst cathedrals of treacherous glacier or taking eye-catching power strides through the city.

The Alpina Horological Smartwatch is available now.