Tag Archives: Nowness

PucciTN

Emilio Pucci Launches Skateboard Line #RollingWithPucci

PUCCI-SKATE-0189Image: Emilio Pucci.

Emilio Pucci, the Italian fashion label celebrated for its geometric prints, teams up with the global video channel NOWNESS for the release of its first ever skateboard set. The limited edition release arrives in two styles—Street and Cruiser—and seven prints. Acquired from Emilio Pucci’s archives, the colorful prints burst with motifs of Italian culture and were interpreted by students from the University of Art and Design in Lausanne, Switzerland and then applied onto hardwood using innovative techniques. Directed by Edward Housden, a fashion film titled “Rolling with Emilio Pucci” starring model Martha Rose-Redding releases simultaneously with the new product.

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Job Wouters’ Calligraphic Film for Canali

 

While the runway show for Canali was certainly something to talk about this season—with its rich Venetian silks and shawl collared, robe-like coats—it is the menswear brand’s just-released video, Contours, on Nowness that has us pressing re-play. To celebrate its 80th anniversary as well as the launch of a new website, the Italian company commissioned Amsterdam-based artist Job Waters to create a calligraphic painting for every year of the brand’s life. In the film each work is a performance in itself; playing off the minimalistic, hand-crafted feeling that Canali is known for, and mirroring the smooth gentleness of its Autumn/Winter 2014 Collection with each of Wouters’ curved brushstrokes. See the video in its entirety above.

Image courtesy of Nowness.