Image: Lacoste.

Lacoste announces the launch of a new social media campaign celebrating its classic polo, #MyLacostePolo, which features creative individuals worldwide starring in their own exclusive polo style. To kick off the campaign, the brand has showcased nine unique NYC tastemakers in their own distinctive styles. From professional dancer Michael Novak, to fashion executive Durand Guion, both in very different fields of work, each has one thing in common: they all wear their Lacoste polo from work, to play, and everything in between. Each tastemaker will post a photo of themselves on Instagram sporting the polo, while also challenging their friends and followers to present their own rare Lacoste polo style. The series showcases pure versatility with people from any and every profession, and brings them together with one simple piece.