Tag Archives: #MyLacostePolo

tyler the creator golf le fleur lacoste collection

Check out the Lacoste x Golf Le Fleur* Pastel Collection

With the new Lacoste and Golf Le Fleur* collection dubbed GOLF le COSTE*, preppy is cool again. The collection includes a variety of 80s tennis inspired garments including tracksuits, classic Lacoste polos, t-shirts, and shorts.

 

Pastels are the dominant theme of the collection, including pink, baby blue, earthy brown, and an off-white tone that embodies brand founderTyler the Creator’s typical aesthetic. A combined logo for the collection takes Lacoste’s standard logo and adds “Golf” inside the crocodile’s body along with it holding a poppy flower between its teeth. The accessories in the collection include two bucket hats and socks because it is Tyler after all — a standout key piece is the varsity jacket, made with wool and leather that anchors the earthy motif of the overall range.

 

Golf le COSTE* drops on July 17th online.

LacosteTN

Lacoste Launches #MyLacostePolo Challenge

Image: Lacoste.

Lacoste announces the launch of a new social media campaign celebrating its classic polo, #MyLacostePolo, which features creative individuals worldwide starring in their own exclusive polo style. To kick off the campaign, the brand has showcased nine unique NYC tastemakers in their own distinctive styles. From professional dancer Michael Novak, to fashion executive Durand Guion, both in very different fields of work, each has one thing in common: they all wear their Lacoste polo from work, to play, and everything in between. Each tastemaker will post a photo of themselves on Instagram sporting the polo, while also challenging their friends and followers to present their own rare Lacoste polo style. The series showcases pure versatility with people from any and every profession, and brings them together with one simple piece.