Tag Archives: KATAMA

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KATAMA Embarks on East Coast Summer Tour

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Image: KATAMA.

To promote its latest ‘Lawn Sports’ collection, American swimwear label KATAMA is going on a summer tour across the East Coat. Taking cues from New England (where model/company founder Garrett Neff grew up) sports culture, including badminton and croquet, the brand is traveling across the region in its own Airstream trailer which acts as a temporary pop-up shop. At each post customers will be able to engage with the brand and enjoy some outdoor sports while perusing the collection of sophisticated sport and swimwear. And continuing its partnership with sea conservation non-profit Oceana, 20% of the proceeds from the collection will be donated to the cause. After stops in Massachusetts and New York, the transporting shop will make its final stop in Montauk at the end of the month. Check out the upcoming dates below.

AUGUST 11-12 — Sound View Hotel, Greenport, NY

AUGUST 13-15 — Tenet Southampton

AUGUST 17-19 — Moby’s, East Hampton

AUGUST 19 – 27 — Memory Motel x Ziggys / Bhumi Farms / Journey’s East Hampton Montauk, NY

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KATAMA Partners with Oceana for Smimwear with a Cause

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Images: George Evan.

Swimwear line KATAMA has released a new collection for a cause, partnering with environmental conversation group Oceana on a charity capsule that benefits ocean preservation efforts. Inspired by the Polar Bear Plunge (when a bunch of people dive into freezing waters for a cause), the fittingly titled Polar Bear collection features swimsuits, t-shirts, a jacket, and cardigan that each contain a polar bear motif — perfect for your next Plunge. And for every piece sold, KATAMA will donate 20% directly to Oceana.

“We share this earth and its oceans together and it is our duty to protect it together. That’s why I am passionate about our amazing collaboration with Oceana,” KATAMA founder Garrett Kneff said in a statement.  “They [Oceana] are the leading organization in maintaining and protecting our oceans which are our most diverse resource on the planet.”

The Polar Bear collection is available now. Check out some of the campaign below.

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