Tag Archives: Israeli fashion

ADISH Spring Summer 2020 Collection

ADISH Delves Into Israeli Politics for Spring/Summer 2020

For its Spring/Summer 2020 collection, Tel-Aviv based ADISH takes inspiration from the 1978 Nuweiba Music Festival that took place in the then-Israeli-occupied Sinai Peninsula before it was returned to Egypt in the wake of the peace treaty negotiations. Signifying a more optimistic perspective on territory withdrawal, the music festival was a celebration that marked the end of the occupation in Sinai and the beginning of hopeful peace between the two countries.

 

The collection incorporates the ambiance of the era and Nuweiba – the psychedelics, graphic language, and the desert aesthetic unique to Sinai – through the muted color scheme, traditional patterns, and vibrant textures that evoke regional images like sandy mountains, local Bedouins, and discolored rugs. β€œRed Moon Above Nuweiba,” the name of the collection, is derived from a 1978 Israeli newspaper “Maarvi” article written by the well-known Israeli author Johnathan Geffen.