Ian Harding - Essential Homme Magazine

Image: LAB SERIES Skincare for Men.

LAB SERIES Skincare for Men announces actor and philanthropic it-boy Ian Harding as their new Global Brand Ambassador. Best known for his role in Freeform’s hit show “Pretty Little Liars,” Harding has mastered the artful balance of celebrity & do-gooder through his partnership with the Lupus Foundation of America. As LAB SERIES’ new Global Brand Ambassador, Harding becomes the face of a company whose “life is a lab” mantra has kept men looking healthy and vitalized for over 3 decades.

Image: LAB SERIES Skincare for Men.

This latest announcement arrives just in time for the release of Lab Series’ new Cooling Shave Cream and Rescue Water Lotion, Harding’s first campaign for the grooming company. When used in conjunction, or as part of the new “Anything But” routine, these two products create the most precise shave a man can achieve.

Both the Cooling Shave Cream and Rescue Water Lotion are available online now.

If we’ve learned any from Brad Pitt’s infamously-wretched “fashion, baby” haircut, it’s that Hollywood’s leading men shouldn’t always be dictating style trends. Surely there are more important things for them to do, properties with Vitamin C showers to be bought, affairs to be had, etc. Also, like, that’s our job. That being said, we’re surprisingly pleased about the ever-blossoming Timberland wodehouse chukka boot blow out that has taken over the red carpet (and all around it) from some of our favorite stars. See a few of them (Jon Hamm, Josh Dallas, Josh Jackson) and a bunch of other names that don’t start with ‘J’ below.