Tag Archives: HBA

HBATN

Hood by Air’s HBA Journal: Pitti Uomo

Leave a reply

hba1_finalImage: Hood by Air.

Coinciding with Hood by Air‘s recent presentation at Pitti Uomo 87, the sportswear brand has released a series of photographs titled HBA Journal: Pitti Uomo, which visualize the brand’s evolution in both realms of fashion and culture. Lensed by Colin Dodgson with art director Christopher Simmonds and stylist Carlos Nazario, the road trip-esque series stars twins Sam and Joe O’Neil exploring rural England in archival Hood by Air. The narrative is also paired with a studio project that sees HBA’s Pitti Collection in an intimate study of motion.

hba2_finalImage: Hood by Air.

hba5_finalImage: Hood by Air.

hba6_finalImage: Hood by Air.

hba8_finalImage: Hood by Air.

hba9_finalImage: Hood by Air.

hba12_finalImage: Hood by Air.

hba17_finalImage: Hood by Air.

hba23_finalImage: Hood by Air.

hba30_finalImage: Hood by Air.

hba36_finalImage: Hood by Air.

hba34_finalImage: Hood by Air.

Screen shot 2014-01-16 at 8.46.48 PM

Hood By Air Goes Online (for Real this Time)

6 Replies

Screen shot 2014-01-16 at 8.46.48 PM

You’re a trendy guy. You’re up on the latest Raf campaign, big on Twitter, hey—you probably even have the new TRUST CD (yeah, that’s right, before it’s even out). We’re pretty impressed. So like Drake, you probably wear a lot of Hood By Air. The New York-based banjee-inspired steetwear brand launched in 2006, but in the last few years has been blowing-up in hype due to it’s popularity in both worlds of hip-hop and fuccboi fashion. The only problem? Since it’s rise, HBA has had a very limited and mostly offline stock list. Well, until now. Replacing its former, cryptic website—a nondescript splash page with a logo and sales email address—today the clothing label unveils its completely redesigned website, complete with shoppable exclusives from the Hood By Air Classics Collection. Head over now to see for yourself and say goodbye to hours spent waiting outside VFILES!

Image by Hood By Air.