Image: Beats by Dre. 

Last night’s Marc Jacobs Spring/Summer 2015 runway show featured an immersive audio collaboration with it-headphones brand Beats By Dre. Guests—including industry heavyweights and celebrities such as Anna Wintour, Andre Leon Talley, Grace Coddington, and Baz Luhrmann—each wore a pair of Beats headphones to tune into an instrumental track and vocal narrative overlaying the show, a concept conceived by composer and record producer Steve Mackey, along with Beats’ creative team and designer Marc Jacobs himself. With the Apple acquisition and upcoming Fendi collaboration, the audio listening device company is certainly are having a good year.

Image: Beats by Dre. 

Image: Beats by Dre.