Tag Archives: gaming

dcave

Stefano Rosso is Opening a Gaming Shop

Before Stefano Rosso became the CEO of Diesel, he was a gamer. Today he’s honoring his lifelong hobby with a new lifestyle and gaming pop-up shop in SoHo.

 

The two-floor temporary store offers a series of music and gaming experiences, but don’t expect to find any Diesel merchandise there — the D-Cave (which is what they decided to call the store) wants to unite the fields of music, tech, and fashion in one place. Some scheduled gaming events include a FIFA tournament, which is reportedly invite-only, and a friendlier Fortnite tournament that will be open to the public over the weekend. There will be prizes for winners. Additionally, Fool’s Gold Records will provide the soundtrack in addition to hosting a special performance. According to WWD, if the store is a success, Rosso reportedly plans to open a permanent location in the city later down the line.

 

The D-Cave is open now at 415 Broadway until March 1.

atari

Atari is Launching Its Own Hotels

Atari changed the game (no pun intended) when it launched Pong in the ’70s, kickstarting the video game industry as we know it. (Last year, video game profits were estimated to hit a record worth of $152 billion.) Now Atari is continuing its expansion in the gaming universe by launching its own chain of hotels.

 

Over the next few years, the American gaming company will construct a series of themed hotels in cities including Phoenix, Denver, San Francisco, Austin, and Las Vegas. While the concept is still in fairly early stages, the hotels are poised to be the ultimate gaming experience. CNN reports that some rooms may be equipped with as many as 10 (!) gaming consoles and a press release states that they’ll also include “the latest in VR and AR (Virtual and Augmented Reality).” Woah.

 

Construction on the first hotel is expected to start later this fall in Phoenix with plans to open by 2022. While the whole idea of staying in an AI-resort where you don’t know what’s even real, like you’re trapped in some Black Mirror episode based on The Shining frankly sounds terrifying, only one question remains: Are you game?