Tag Archives: fall winter 2019

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Moncler Cast Will Smith in his First Ever Campaign

Will Smith, despite being one of the highest-grossing actors of his generation, has never starred in a fashion campaign. But this changed with the latest Moncler “Genius is Born Crazy” campaign shot by Tim Walker. Remo Ruffini, CEO of Moncler, told WWD that it was “an honor to have Will Smith, in his first advertising fashion campaign, embracing our ‘crazy’ idea to celebrate the genius hidden within everyone.”

 

The images feature Smith floating in a solid light gray room with only a light bulb dangling above his head. The idea for the campaign comes from the popular saying that there is a difference between genius and crazy, but clearly, Moncler thinks otherwise. Going from a skiing gear company to an extremely popular luxury brand is a textbook example of fusing craziness and genius as one.

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Nanushka Lauches Menswear for Fall-Winter 2019

Nanushka, known for its gender-fluid forms and silhouettes in their womenswear, just launched menswear for Fall-Winter 2019 at New York Fashion Week. The collection reinvents the nomadic walk to life in a city setting. Inspired by the free-spirit of the outdoors, the brand took functional items for a metropolitan spin with subdued earthy tones while maintaining very particular tailoring. Nanushka went for cowl neck and turtle neck tops for men, and either wrap around or quiet varsity jackets for extra layers. For footwear, Nanushka collaborated with Diemme to create a functional shoe appropriate with the brand’s aesthetics. See the first Nanushka Men look book below:
Photos: Courtesy of Nanushka

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