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Evian & Virgil Abloh Release Reusable Water Bottles

Evian collaborated with Virgil Abloh on a limited-edition collection that aims to address the global issue of sustainability. The “Activate Movement” collection includes a selection of reusable water bottles that feature a droplet motif that represents the potential impact simple small changes can make. Along with the collection, Evian is also launching the “Activate Movement” Program, a sustainable design contest that will give 18-35-year-old applicants a chance of winning a €50,000 grant to pursue their research.

 

“I believe that every little thing you do can change the status quo,” Abloh, Evian’s Creative Advisor for Sustainable Innovation Design, said in a statement. “That’s what inspired the ‘Activate Movement’ collection because a single drop can be the starting point of positive change. Every idea has to start somewhere, so we were thinking what if we could create that place? A place to empower the new generation.”

 

For more information on the “Activate Movement” initiative, check out Evian’s website.

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Get Hydrated with Virgil Abloh’s Evian Dispenser

Visionary creative director Virgil Abloh has recently lent his talents to Evian on a new renewable water dispenser. Earlier this year, Abloh was appointed as creative advisor for sustainable innovation design for the water brand, and the dispenser is the latest piece in an ongoing sustainability initiative — by 2025 Evian hopes to manufacture and produce all of its bottles using recycled plastic.

The Renew water dispenser is a minimal design that consists of a transparent 5-liter jug that wanes as water is distributed. See it in action below.